http://blog.thefuturescompany.com/2009/03/26/recession-20/ Bite-size thoughts from TFC people about trends, futures and cultural change to provoke and entertain Thu, 26 Jan 2012 12:57:51 +0000 hourly 1 http://wordpress.com/ http://blog.thefuturescompany.com/2009/03/26/recession-20/#comment-311 Sat, 18 Apr 2009 09:45:20 +0000 http://blog.thefuturescompany.com/?p=908#comment-311 I could not agree more with: “They are not making use of the networks, the empowerment or the easy conversation and collaboration made possible through the social media technologies broadly described as ‘Web 2.0′ to help create new types of relationships with their customers.” I am saddened to say this, but as a consumer advocate, an Internet Search Consultant Broker, and as a consumer/customer who is currently trying to get a “face to face” buyer/seller meeting with the CEO of a large corporation (nothing will ever replace the quality of the “body language included” communication of “face to face”, IMO), I find the larger the organisation, the more resistent to change of any kind they are. Some don’t even seem to want to “create new types of relationships with their customers.” I believe they think that it will only create more problems for them. This is especially true of large corporations run by Baby Boomers who appear to not even want to understand the sales/marketing opportunities. Since I am a first year Baby Boomer myself, I understand why this is so, and I’m trying to educate that one large organisation run by a Baby Boomer to realize the unfolding “truth, whole truth, and nothing but the truth” of the Cluetrain Manifesto. This shouln’t be a challenge, but in reality, it is a large one.

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