Comments on: Most recent Henleymail now online http://blog.thefuturescompany.com/2009/01/19/most-recent-henleymail-now/ Bite-size thoughts from HCHLV people about trends, futures and cultural change to provoke and entertain Wed, 07 Jul 2010 13:40:44 +0000 hourly 1 http://wordpress.com/ By: Guy Yeomans http://blog.thefuturescompany.com/2009/01/19/most-recent-henleymail-now/#comment-255 Guy Yeomans Thu, 22 Jan 2009 09:21:28 +0000 http://blog.thefuturescompany.com/?p=758#comment-255 To add a specific example to the "Looking up" article by J. Walter Smith and his comments on efforts to "Show consumers ways to cope" I'd highlight the recent marketing campaign for Hyundai's Assurance program (see You Tube video at: http://uk.youtube.com/watch?v=4c_nAmJbjvw). Simply put, if you buy a new Hyundai but experience financal or payment difficulties in the next year the company will take the car back BUT without a penalty. While this is a nicely understated but truely empathetic response in the current financial circumstances it's also suggestive of the 'changed' social contract between company and consumer that Mr. Smith highlights in his article. To add a specific example to the “Looking up” article by J. Walter Smith and his comments on efforts to “Show consumers ways to cope” I’d highlight the recent marketing campaign for Hyundai’s Assurance program (see You Tube video at: http://uk.youtube.com/watch?v=4c_nAmJbjvw).

Simply put, if you buy a new Hyundai but experience financal or payment difficulties in the next year the company will take the car back BUT without a penalty.

While this is a nicely understated but truely empathetic response in the current financial circumstances it’s also suggestive of the ‘changed’ social contract between company and consumer that Mr. Smith highlights in his article.

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