Comments on: Choice editing at Rough Trade http://blog.thefuturescompany.com/2008/10/20/choice-editing-at-rough-trade/ Bite-size thoughts from HCHLV people about trends, futures and cultural change to provoke and entertain Wed, 24 Feb 2010 18:23:24 +0000 http://wordpress.com/ hourly 1 By: Ben http://blog.thefuturescompany.com/2008/10/20/choice-editing-at-rough-trade/#comment-213 Ben Wed, 22 Oct 2008 08:44:05 +0000 http://henleycentreheadlightvision.wordpress.com/?p=503#comment-213 Lovely to read your story and experience with Rough Trade. The idea of 'editorial brands' has been around for a while, starting with retailers like WHSmith who acted as a 'curator', editing choices to their customers. More recently, brands like Waterstones giving staff choice recommendations and Amazon leading the trend for 'customers also bought' and 'you might also like', are great examples. We're now seeing huge grown in online 'review' sites combining edited customer reviews and recommendations with social networking and connecting like minded people. However, can it replace the feeling of discovering hidden gems while pottering in a record shop in the heart of Notting Hill? Lovely to read your story and experience with Rough Trade.

The idea of ‘editorial brands’ has been around for a while, starting with retailers like WHSmith who acted as a ‘curator’, editing choices to their customers.

More recently, brands like Waterstones giving staff choice recommendations and Amazon leading the trend for ‘customers also bought’ and ‘you might also like’, are great examples.

We’re now seeing huge grown in online ‘review’ sites combining edited customer reviews and recommendations with social networking and connecting like minded people.

However, can it replace the feeling of discovering hidden gems while pottering in a record shop in the heart of Notting Hill?

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