Kantar Futures Blog

Month: October 2008

The future of consumer advocacy

consumers, trends

The future of consumer advocacy

Andrew Curry writes: Another organisation which has changed its name recently is the National Consumer Council, which became Consumer Focus on 1st November – not just a piece of rebranding,… Read More »

Marketing and art

culture, marketing, Uncategorized

Marketing and art

Emily Pitts writes: The late work of Mark Rothko is currently on show at the Tate Modern, and much has been written about the innate spirituality of both the artist… Read More »

dowconzki § 9

cartoons, marketing

dowconzki § 9

© Jake Goretzki

Choice editing at Rough Trade

brands, consumers, trends

Choice editing at Rough Trade

Joe Ballantyne writes: I was browsing in the wonderful Rough Trade record shop in Notting Hill the other day, and I noticed that they’ve started an ‘album club’ service. For… Read More »

Welcome to The Futures Company

blog news

Welcome to The Futures Company

Andrew Curry writes: Sorry if you’ve come here and been a little confused by the name change, but as of this morning, Henley Centre HeadlightVision and Yankelovich have combined –… Read More »

Saatchi looks east

culture, virtual

Saatchi looks east

Emily Pitts writes: As the leaves start to turn, so the cashmere and champagne crew turns out for the start of London’s art fair season. Amid the annual Zoo, Frieze… Read More »

The ‘five gaps’ around behaviour change

behavior change, consumers

The ‘five gaps’ around behaviour change

Rebecca Nash writes: Behaviour change is much talked about, but still not well understood, which is why it seemed a good subject for the IIPS – the Institute for Insight… Read More »

Nudging language

behavior change, identity, language

Nudging language

Russ Wilson writes: Following on from the earlier post on the subject of ‘nudging’, I was recently in Dublin and Limerick and found the variable dominance of Gaelic and English… Read More »