Comments on: Working at authenticity http://blog.thefuturescompany.com/2008/04/09/working-at-authenticity/ Bite-size thoughts from HCHLV people about trends, futures and cultural change to provoke and entertain Wed, 24 Feb 2010 18:23:24 +0000 http://wordpress.com/ hourly 1 By: philipchallis http://blog.thefuturescompany.com/2008/04/09/working-at-authenticity/#comment-494 philipchallis Wed, 24 Feb 2010 18:23:24 +0000 http://henleycentreheadlightvision.wordpress.com/?p=189#comment-494 TV manufacturers are a case in point and being the biggest is no longer the route to greater sales. Innovation and authenticity have been key to smaller, by comparison, manufacturers in winning the hearts and soul of the consumer. I believe that we also now live in a more informed world so while you purchase by brand the fact is not everything that brand puts out is as top notch as you might expect. Additionally manufacturers have caught on to producing TV's which are much more environmentally friendly even to the extent of offering a £200 cash back to be eco friendly. More detail here -<a>TV HDREADY</a> TV manufacturers are a case in point and being the biggest is no longer the route to greater sales. Innovation and authenticity have been key to smaller, by comparison, manufacturers in winning the hearts and soul of the consumer. I believe that we also now live in a more informed world so while you purchase by brand the fact is not everything that brand puts out is as top notch as you might expect. Additionally manufacturers have caught on to producing TV’s which are much more environmentally friendly even to the extent of offering a £200 cash back to be eco friendly.

More detail here -TV HDREADY

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