Archive for February, 2008
Influential Boomers
Siân Davies writes:
Henley Centre HeadlightVision is just embarking on a merger with the US research company Yankelovich – the market leaders in understanding the changing values and behaviours of US consumers.
While we’ve been negotiating I’ve had the good fortune to immerse myself in much of their research. One publication which stood out for me was ‘Generation Ageless‘, by J Walker Smith and Ann Clurman, Yankelovich’s leading commentators on generational marketing. Yankelovich coined the term ‘baby boomers’ in the 1960s when they first started collecting data on this influential generation. As Walker and Ann say: “Without notice or warning, in defiance of all trends and expectations, Baby Boomers exploded onto the American scene, and in the process changed everything”.
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