http://blog.thefuturescompany.com/2008/02/15/what-the-premiership-learnt-from-formula-one/ Bite-size thoughts from TFC people about trends, futures and cultural change to provoke and entertain Thu, 26 Jan 2012 12:57:51 +0000 hourly 1 http://wordpress.com/ http://blog.thefuturescompany.com/2008/02/15/what-the-premiership-learnt-from-formula-one/#comment-10 Mon, 25 Feb 2008 08:42:08 +0000 http://henleycentreheadlightvision.wordpress.com/?p=133#comment-10 At the top levels of football the sport is becoming more about individual brands and less about teams and rootedness in history or place. Aren’t the global brands that are being built those of Beckham and Ronaldo rather than of the sport itself?

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