The Futures Company

Andrew Curry writes:

I attended an event on Friday organised by the Sustainable Development Commission to look at the future of sustainable retail – obviously a challenging proposition. SDC Commissioner Alan Knight, who has a retail background, opened the event with a presentation which included a challenging question: what if your products could tell you – and your customers – their stories?
What would they say? Would you be proud? Or would you be embarrassed? At the moment, of course, this is a journey which companies mostly imagine comes to an end as the product leaves the store in the arms of a happy customer. As the sustainability evolves, of course, the rest of their journey will become more important – and more visible – as well.
Alan’s article, “The Retailing Paradox”, can be found here.