Archive for June, 2007
Secrets of Nokia’s innovation success
Andrew Curry writes:
The Core 77 design blog has a good piece on the reasons for Nokia’s innovation success.
In summary they are:
- the maths – go where the markets are (Nokia has increased its lead over competitors in the emerging markets yet again
- design it for the markets you’re selling in (Nokia has a design lab in Bangalore; in emerging markets features which enable phone sharing may be more useful than megapixels)
- ‘Show the people’ – do the marketing at the right level (Nokia has been using promotional vehicles, literally: vans and even railway carriages.
