Kantar Futures Blog

A strategic insight and innovation consultancy

privacy-brands-data

brands, digital

Privacy is a new battleground for brands

Brands have an opportunity to establish themselves as privacy protectors Andrew Hawn writes: The latest data dump from WikiLeaks had many wondering if their TVs are watching them. The CIA’s… Read More »

business, culture

‘The wrong fly’ and the office meeting room

Andrew Curry writes: Naming new meeting rooms is one of the under-appreciated arts of office life, walking the fine lines between platitude, pretension, misjudgment, and irrelevance. You can like John… Read More »

From color blind to color brave

culture, diversity, polycultural

From color blind to color brave

Brands must be braver about social issues that minorities care about Valeria Piaggio writes: Diversity has reached a tipping point that is leading to the emergence of a new paradigm—polyculturalism.… Read More »

advertising, brands

Three rules to big-tent branding

Satisfy the longing for belonging through a strategy of Big Tent Branding. J Walker Smith writes: If you believe the headlines, the mood out there is one of anger and… Read More »

politics

Why Trump Won

Ryan McConnell writes: The news that Donald Trump has won the U.S. presidency is still reverberating. With most pre-election polls suggesting a comfortable victory by Hillary Clinton, politicos and analysts… Read More »

Centennials, millennials, politics

Three Millennial keys to the White House

Millennials and their younger counterparts are the biggest block of eligible voters. They need to be motivated.    Rob Callender writes: What if the Democrats had a Party and young people… Read More »

business, economics

The slow growth story

Always good to start the day with a view like this (can you spot @StPaulsLondon). Thanks @FuturesCo #slowgrowth pic.twitter.com/7B5FQLeHPa — Claire Davies (@clairedavies) July 12, 2016 We had a breakfast… Read More »

Women and the advertising gap

advertising, women

Women and the advertising gap

Elisa Birtwistle writes: If brands want their advertising and marketing to resonate with women, they need to understand that using one-dimensional stereotypes in their messaging no longer works. The statistic… Read More »

consumers, generations, innovation

Brexit, innovation, and the fear of the future

We have a new post on Medium on what Brexit tells us about the mindset of Britain: a nation divided by sharply different sets of values. This has sharp consequences… Read More »