futures blog

A strategic insight and innovation consultancy

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business, economics

The slow growth story

Always good to start the day with a view like this (can you spot @StPaulsLondon). Thanks @FuturesCo #slowgrowth pic.twitter.com/7B5FQLeHPa — Claire Davies (@clairedavies) July 12, 2016 We had a breakfast… Read More »

Women and the advertising gap

advertising, women

Women and the advertising gap

Elisa Birtwistle writes: If brands want their advertising and marketing to resonate with women, they need to understand that using one-dimensional stereotypes in their messaging no longer works. The statistic… Read More »

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consumers, generations, innovation

Brexit, innovation, and the fear of the future

We have a new post on Medium on what Brexit tells us about the mindset of Britain: a nation divided by sharply different sets of values. This has sharp consequences… Read More »

Centennials-Infographic-FuturesCompany-detail

Centennials, generations, millennials

How the Centennials are different

The Centennials, the generation that follows the Millennials, are just reaching adulthood. The oldest of them are 19 this year, and many of these have already started in college or… Read More »

The girls enjoying the beach-by Charlie J-CC BY-NC-ND 2.0

Centennials, generations, millennials

Centennials: the “upstart generation”

Our report on the Centennials–the generation that follows the Millennials–has been picked up by London’s Evening Standard newspaper. Here’s an extract from their feature article, by reporter Phoebe Luckhurst: The millennial… Read More »

"VANCOUVER , BC - MARCH 13:  Fans at the Canada Sevens, the sixth round of the HSBC Sevens World Series at  BC Place stadium on March 13 in Vancouver, British Columbia   (Photo by  Jeff Vinnick / Getty Images for HSBC)"

sport

The Olympics and the future of rugby

Fans among the record crowds at the Canada leg of the HSBC World Rugby Sevens Series in Vancouver in March. Photo by Jeff Vinnick/Getty Images for HSBC, and used here… Read More »

Table Top

consumers, digital, values

“Live large. Carry little.”

Our executive chairman, Walker Smith, talked recently about the way in which consumer behaviour and aspirations are changing, in a session at America’s Urban Land Institute. The conversation, with the ULI’s… Read More »

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marketing, millennials

Millennial parents speak to the “I” in family

Rob Callender writes: Millennials, born between 1979 and 1996, were the babies the “Baby on Board” signs warned about. They were the kids the Kids Choice Awards were invented for,… Read More »

consumers-dont-want-more-gadgets

consumers, digital, technology

Consumer tech hits a turning point

The Futures Company’s CEO Mark Inskip has a piece on VentureBeat arguing that consumer tech has reached a tipping point – but tech companies are still doing the same old things.… Read More »