Kantar Futures Blog

A strategic insight and innovation consultancy

Centennials, generations, politics

#Never Again: A Generation Finds Its Voice

  Rob Callender writes: Over the past week, the United States has watched the Centennial generation insert itself into the national dialogue. In doing so, it has asserted its right… Read More »

Kantar Futures podcasts #5: Music lessons

business, digital, links, podcasts, retail, strategy

Kantar Futures podcasts #5: Music lessons

Episode 5 of the Kantar Futures podcast is about what the music industry, and the changes in it, can teach brands. We’ve recently published a short Future Perspective reportĀ (pdf) on… Read More »

Being brave-Marketing-Society

brands, cartoons, innovation, strategy

Being brave

The UK Marketing Society’s annual conference, being held today in the Science Museum in London, is on the theme of what it means to be “brave leaders”. Events on the… Read More »

business, links, podcasts, strategy

Kantar Futures podcast #4: Business Model Innovation

In episode 4 of the Kantar Futures podcast, we talked about business model innovation with Joe Ballantyne, a director in our London office. We’ve published a reasonable amount on this,… Read More »

Kantar Futures podcast smaller worlds relationships

brands, links, podcasts

Kantar Futures podcast #3: Smaller worlds

The third episode of the Kantar Futures podcast digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact… Read More »

brands, business, cities, politics, values

Nations, cities, and the end of globalisation

WPP’s house magazine, The Wire, asked Kantar Futures’ Andrew Curry for a view on whether we were looking at the end of globalisation. His view: yes; and companies need to… Read More »

Centennials, generations, links, podcasts

The Kantar Futures podcast #2: Centennials

The second Kantar Futures podcast, on the subject of Centennials, the post-Millennial generation, has now gone live. It features co-hosts Andrew Curry and J Walker Smith in conversation with Jo… Read More »

‘Stood for something more than hate’

history, politics

‘Stood for something more than hate’

Our executive chairman, J Walker Smith, was born and brought up in the American South. In this personal post he reflects on the impact of present politics on the way… Read More »

links, podcasts

The Kantar Futures podcast #1

Kantar Futures has launched its podcast, The Future of Consumption, and the first episode can be found on the website. Our executive chairman J Walker Smith and Andrew Curry, a… Read More »