Kantar Futures Blog

A strategic insight and innovation consultancy

Kantar Futures podcast smaller worlds relationships

brands, links, podcasts

Kantar Futures podcast #3: Smaller worlds

The third episode of the Kantar Futures podcast digs into the shift from brand-to-consumer engagement to people-to-people relationships as the foundation for brand value, and the associated imperative to transact… Read More »

brands, business, cities, politics, values

Nations, cities, and the end of globalisation

WPP’s house magazine, The Wire, asked Kantar Futures’ Andrew Curry for a view on whether we were looking at the end of globalisation. His view: yes; and companies need to… Read More »

Centennials, generations, links, podcasts

The Kantar Futures podcast #2: Centennials

The second Kantar Futures podcast, on the subject of Centennials, the post-Millennial generation, has now gone live. It features co-hosts Andrew Curry and J Walker Smith in conversation with Jo… Read More »

‘Stood for something more than hate’

history, politics

‘Stood for something more than hate’

Our executive chairman, J Walker Smith, was born and brought up in the American South. In this personal post he reflects on the impact of present politics on the way… Read More »

links, podcasts

The Kantar Futures podcast #1

Kantar Futures has launched its podcast, The Future of Consumption, and the first episode can be found on the website. Our executive chairman J Walker Smith and Andrew Curry, a… Read More »

Why brands should love America’s LGBTQ+ consumers

brands, consumers, polycultural

Why brands should love America’s LGBTQ+ consumers

Rob Callender writes: After June’s Pride Month, a new survey published in Time magazine found that LGBTQ+ Americans feel increasingly vulnerable and at risk of losing hard-fought social and legal gains. The… Read More »

privacy-brands-data

brands, digital

Privacy is a new battleground for brands

Brands have an opportunity to establish themselves as privacy protectors Andrew Hawn writes: The latest data dump from WikiLeaks had many wondering if their TVs are watching them. The CIA’s… Read More »

business, culture

‘The wrong fly’ and the office meeting room

Andrew Curry writes: Naming new meeting rooms is one of the under-appreciated arts of office life, walking the fine lines between platitude, pretension, misjudgment, and irrelevance. You can like John… Read More »

From color blind to color brave

culture, diversity, polycultural

From color blind to color brave

Brands must be braver about social issues that minorities care about Valeria Piaggio writes: Diversity has reached a tipping point that is leading to the emergence of a new paradigm—polyculturalism.… Read More »