Kantar Futures Blog

A strategic insight and innovation consultancy

‘Stood for something more than hate’

history, politics

‘Stood for something more than hate’

Our executive chairman, J Walker Smith, was born and brought up in the American South. In this personal post he reflects on the impact of present politics on the way… Read More »

links, podcasts

The Kantar Futures podcast #1

Kantar Futures has launched its podcast, The Future of Consumption, and the first episode can be found on the website. Our executive chairman J Walker Smith and Andrew Curry, a… Read More »

Why brands should love America’s LGBTQ+ consumers

brands, consumers, polycultural

Why brands should love America’s LGBTQ+ consumers

Rob Callender writes: After June’s Pride Month, a new survey published in Time magazine found that LGBTQ+ Americans feel increasingly vulnerable and at risk of losing hard-fought social and legal gains. The… Read More »

privacy-brands-data

brands, digital

Privacy is a new battleground for brands

Brands have an opportunity to establish themselves as privacy protectors Andrew Hawn writes: The latest data dump from WikiLeaks had many wondering if their TVs are watching them. The CIA’s… Read More »

business, culture

‘The wrong fly’ and the office meeting room

Andrew Curry writes: Naming new meeting rooms is one of the under-appreciated arts of office life, walking the fine lines between platitude, pretension, misjudgment, and irrelevance. You can like John… Read More »

From color blind to color brave

culture, diversity, polycultural

From color blind to color brave

Brands must be braver about social issues that minorities care about Valeria Piaggio writes: Diversity has reached a tipping point that is leading to the emergence of a new paradigm—polyculturalism.… Read More »

advertising, brands

Three rules to big-tent branding

Satisfy the longing for belonging through a strategy of Big Tent Branding. J Walker Smith writes: If you believe the headlines, the mood out there is one of anger and… Read More »

politics

Why Trump Won

Ryan McConnell writes: The news that Donald Trump has won the U.S. presidency is still reverberating. With most pre-election polls suggesting a comfortable victory by Hillary Clinton, politicos and analysts… Read More »

Centennials, millennials, politics

Three Millennial keys to the White House

Millennials and their younger counterparts are the biggest block of eligible voters. They need to be motivated.    Rob Callender writes: What if the Democrats had a Party and young people… Read More »