Taking a stand on important emerging issues, offering perspectives to help unpick the meaning of the big shifts and digging deeper into what they mean for businesses and consumers.  

Andrew Curry writes: The Economist's "Rethink" conference, held recently in London, put up a range of speakers to talk about the plight of marketing in an age of consumer power. Or, as they put it, ...

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Myth #2 about ageing in Asia is: “You can serve the ageing consumer by ‘targeting the 60+’” Jeremy Sy and Simran Gill write: In an article debunking the myth of universal loneliness and frailty among ...

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This is a guest post by Hugh Griffiths on the themes that emerged from the recent Mobile World Congress in Barcelona. After last year’s unseasonably cold weather the sun came out in Barcelona this ...

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Amy Tomkins writes: We've been working with Unilever for more than a year now to understand how UK households respond to the challenge of adopting a more sustainable lifestyle, without being able to ...

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Andrew Curry writes: Over at Quartz my colleague Jeff Yang has a post about why Barbie - now a 55-year old brand - is tanking. Here's some extracts: It’s been estimated that fewer than 1 in 100,000 ...

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Over the course of the next six months here on the blog our Asia-Pac team will be busting six different myths about Asia's ageing population, using data and analysis to get under the surface of the ...

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Andrew Curry writes: There's been relatively little business comment on the appointment of Satya Nadella as Microsoft's third chief executive, given the size and reach of the company, and I'm not ...

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The Consumer Electronics Show in Las Vegas - America's biggest trade show - is over for another year. 3,000 exhibitors have packed up and gone home, leaving behind a trail of product announcements and ...

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Andrew Curry writes: At the start of 2012, The Futures Company published China's Challenges, on three of the biggest problems facing the country as it started the transition from an investment-led ...

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