futures blog

A strategic insight and innovation consultancy

"VANCOUVER , BC - MARCH 13:  Fans at the Canada Sevens, the sixth round of the HSBC Sevens World Series at  BC Place stadium on March 13 in Vancouver, British Columbia   (Photo by  Jeff Vinnick / Getty Images for HSBC)"

sport

The Olympics and the future of rugby

Fans among the record crowds at the Canada leg of the HSBC World Rugby Sevens Series in Vancouver in March. Photo by Jeff Vinnick/Getty Images for HSBC, and used here… Read More »

Table Top

consumers, digital, values

“Live large. Carry little.”

Our executive chairman, Walker Smith, talked recently about the way in which consumer behaviour and aspirations are changing, in a session at America’s Urban Land Institute. The conversation, with the ULI’s… Read More »

millennial parents_V1

marketing, millennials

Millennial parents speak to the “I” in family

Rob Callender writes: Millennials, born between 1979 and 1996, were the babies the “Baby on Board” signs warned about. They were the kids the Kids Choice Awards were invented for,… Read More »

consumers-dont-want-more-gadgets

consumers, digital, technology

Consumer tech hits a turning point

The Futures Company’s CEO Mark Inskip has a piece on VentureBeat arguing that consumer tech has reached a tipping point – but tech companies are still doing the same old things.… Read More »

155_crop

Centennials, digital, generations, millennials

The bursting of the sharing bubble

Rob Callender writes: The teen years have traditionally been a time of insecurity, trial and error. Mistakes are made and secrets kept. Although a certain level of privacy during the… Read More »

chart

women

Bridging the gender gap

Over at the Kantar UK Insights blog, Samantha Scruggs marks International Women’s Day by looking at the data on gender inequality. The Futures Company’s Elisa Birtwistle is quoted in the post.… Read More »

Generational difference

ageing, generations

Generational differences

Our executive chairman, J. Walker Smith, has a piece on the American Marketing Association’s site about understanding generational differences. Here’s an extract: ​”Generations are misunderstood. As a consequence, generational analysis… Read More »

Oscars-diveristy-2016

brands, diversity

Diversity, brands, and the lessons from the Oscars

Valeria Piaggio writes: The 2016 edition of the Academy Awards will be remembered as the year that Hollywood finally got on the same page as the nation in recognizing the… Read More »

Between Debt and the Devil

books, economics, slow growth

Debt, the devil, and printing money

Joe Ballantyne writes: I went to see Adair Turner, the former head of the UK’s Financial Services Authority talking in London last week to promote his new book Between Debt… Read More »